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In
the world of solid objects, designers create real world
spaces that deliver both improved functionality and the
desired emotional impact. For instance, they can assure
consumers of the solidity and accessibility of banks.
They help channel consumers into new styles of
banking by creating comfortable but secure ATM spaces, open but private personal banking environments.
User flow studies, signage evaluations, ergonomic
studies are all part of the design work that precedes the
attractive shapes and colors.
Design requires a thorough knowledge of how people
use their environments and how they react emotionally to the
spaces around them. Careful
study can create opportunities for new products or help
institutions recognize territories for competitive
advantage.
Hospitals
have reduced patient and family anxiety by employing
designers not only to make the environment softer and more
supportive but to make signage and directions clearer and
more friendly. Patients
and their families feel more “in control” and able to
get where they are going quickly and without “angst”.
Nurses and doctors have benefited by the application
of design to reporting and tracking systems that allow them
to grasp information more quickly and accurately.
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